eDM Marketing is the foundation for building 1-to-1 customer journeys.
With Salesforce, you have access to a full solution that helps marketers create meaningful connections and generate opportunities.
Marketers can readily use CRM data to build campaigns from basic email marketing to sophisticated 1-to-1 messages.
Pardot is smarter marketing automation on the world's #1 CRM A marketing automation platform from Salesforce, especially for B2B companies, that allows you to find out your best leads, track marketing campaigns engagement and provide faster follow-ups.
Pardot provides full marketing solutions that create meaningful connections, generate more pipeline, and empower sales to close more deals.
• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI